JBT is an abbreviation of enJoy Best Technologies, representing the satisfaction JBT members take in their work and the company’s commitment to delivering best-in-class technologies. The JBT logotype features a bold and solid form to convey a reliable and trustworthy corporate image. To express diversity in market foresight, the design adopts a dynamic slanted form rather than a rigid square structure. The white color symbolizes a clean and transparent corporate image, blue represents reliability, confidence, and professional expertise, while green signifies smooth communication and vitality.